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One of Google's most recent algorithm changes affecting local searches is entitled "The Pigeon Update." This update has dramatically enhanced search inquires for the keyword "Yelp." Google searches with the word "Yelp" included will now yield Yelp at the top of the page, instead of Google's official pages.

Google会影响本地搜索的最新算法更改之一是“ The Pigeon Update”。 此更新大大增强了对关键字“ Yelp”的搜索查询。 现在，包含“ Yelp”一词的Google搜索将在页面顶部（而不是Google的官方页面）显示Yelp。

What Is The Pigeon Update?

什么是鸽子更新？

The word Pigeon is derived from the bird who is known to carry letters and information to the target specified. There couldn't be a better name for this Google update because Google has made it clear that they want users to find what they are looking for. Pigeon has helped local search directories become more noticeable in the search results. The directories are no longer underneath Google+ websites.

鸽子（Pigeon）一词来自于已知会携带字母和信息到指定目标的鸟。 这个Google更新没有更好的名字，因为Google明确表示他们希望用户找到他们想要的东西。 鸽子帮助本地搜索目录在搜索结果中变得更加引人注目。 目录不再位于Google+网站之下。

Fixes Yelp Issues

修复Yelp问题

Directory websites like Yelp were created to assist users in finding a local restaurant or business that they'd like to do business with. The problem they had with Google is that Google+ content was being displayed above the current Yelp site when a user specifically searched for Yelp in their search.

创建了类似Yelp的目录网站是为了帮助用户找到他们想与之开展业务的本地餐馆或企业。 他们与Google的问题在于，当用户在搜索中专门搜索Yelp时，Google +内容会显示在当前Yelp网站上方。

For example, if someone had searched for the specific terms "McDonald's Yelp," a Google+ website would arrive on top of Yelp's website for McDonald's. With the Pigeon Update, this is entirely fixed. Yelp's website now arrives on top of Google's when Yelp is used in the search inquiry.

例如，如果有人搜索了“麦当劳的Yelp”这个特定字词，那么Google+网站就会到达Yelp的麦当劳网站的顶部。 使用Pigeon更新，此问题已完全修复。 当在搜索查询中使用Yelp时，Yelp的网站现在位于Google的顶部。

The increased visibility for Yelp doesn't stop there. If there are sub-directories within that same Yelp page for the business, those are also listed ahead of Google's Google+ site. As long as Yelp is used as a keyword in the search bar, it will definitely be above Google's ranking page.

Yelp增加的知名度并不仅限于此。 如果该业务的同一Yelp页面中有子目录，则这些子目录也会在Google的Google+网站之前列出。 只要Yelp在搜索栏中用作关键字，它肯定会在Google的排名页面上方。

More Changes From The Pigeon Update

鸽子更新带来的更多变化

The changes for the directory Yelp have been the most significant in this recent Google update, but it doesn't stop there. Other directories such as blogs, newspapers and magazines have also benefited from Google's Pigeon. For example, if a user searches for Beverly Hills California Shopping Centers, they will usually get all of the local directory's results on the first few page results. The first two pages might be filled with directories from Yelp, a California newspaper or any local directory website that gives the user more information about local shopping centers. The Google+ website might not appear until page 3 or 4.

在最近的Google更新中，对Yelp目录的更改最为重要，但并不仅限于此。 其他目录，例如博客，报纸和杂志，也从Google的Pigeon中受益。 例如，如果用户搜索加利福尼亚州比佛利山庄购物中心，他们通常会在前几个页面结果中获得本地目录的所有结果。 前两页可能填充了来自Yelp，加利福尼亚报纸或任何本地目录网站的目录，这些目录为用户提供了有关本地购物中心的更多信息。 直到第3或4页，Google +网站才会出现。

This is fantastic news for those directory websites, because they will be seeing more people come to them for information. For individual companies that have earned their way to the top of the results through hard SEO work, they might not be as excited. Again, this will vary by keyword and how many local directories are setup for that specific area. Basically, if a keyword is included along with a search inquiry, that website should appear at the top of the list. This was Google's plan from the start, to make everything equal between companies.

对于那些目录网站来说，这是一个了不起的消息，因为他们将看到越来越多的人向他们索取信息。 对于那些通过艰苦的SEO工作而获得最高成绩的公司而言，他们可能并不那么兴奋。 同样，这将因关键字以及为该特定区域设置多少个本地目录而异。 基本上，如果在搜索查询中包含一个关键字，则该网站应出现在列表的顶部。 从一开始，这就是Google的计划，旨在使公司之间的一切事务平等。

In the end, this new Pigeon update has made the folks over at Yelp and TripAdvisor very pleased because they have been working hard to get their search results to the top of Google's rankings when their keyword is included in a search. Businesses that haven't earned their way to the top, will start seeing their results on pages further down the pyramid. Google wants to reward those who have done hard work to get their page to the top of the list. They want to create a fair atmosphere for every website out there.

最后，这项新的Pigeon更新使Yelp和TripAdvisor的人们非常满意，因为当他们的关键字被包含在搜索中时，他们一直在努力使他们的搜索结果达到Google排名的首位。 尚未获得成功的企业将开始在金字塔后面的页面上看到其结果。 Google希望奖励那些为使自己的页面排在首位而付出努力的人。 他们希望为每个网站营造一个公平的氛围。

翻译自:

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